Today in Data: Walmart Boosts Livestreamed Shopping, Macy’s Won’t Spin Off eCommerce Division, Promos Get Personalization

By  |  February 23, 2022
 | 
Macy’s

Macy’s announced during its Q4 earnings report that it won’t spin off its eCommerce sector. Plus, Walmart will schedule social media-based livestreamed selling, and SheerID is working on “invited personalization” to verified eligible recipients for retail promotions.

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    Today in Data

    Data

    39%: Share of Macy’s total 2021 Q4 sales that came through digital channels

    700+: Number of Macy’s brick-and-mortar stores

    4,700: Number of Walmart giant supercenters in the U.S.

    8: Number of social media platforms where Walmart sells products

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    14.5%: Increase in eCommerce in January 2022, according to the U.S. Department of Commerce


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