McDonald’s, Just Eat Takeaway Form Delivery Partnership

Just Eat Takeaway, Europe’s largest meal ordering service, has signed a long-term strategic partnership with McDonald’s to expand delivery.

“This partnership will elevate existing local partnerships between Just Eat Takeaway.com and McDonalds, which will reduce complexity and provide great opportunity to innovate at scale together on operational efficiency and a seamless customer experience,” the Dutch company said on its website Tuesday (March 22).

McDonald’s has offered delivery through its McDelivery program for the last five years, with the service expanding from 3,000 locations at launch to more than 33,000 restaurants in 300 countries today, Just Eat Takeaway said.

See also: Grubhub Partners With McDonald’s In NYC

The fast food giant has had a partnership with Grubhub — which was acquired by Just Eat Takeaway last year — since 2019.

Working with the world’s largest restaurant brand will give the delivery startup “unmatched proximity to customers around the world,” as well as added demand and operational and marketing expertise.

“Furthermore, the partnership will allow for Just Eat Takeaway.com and McDonald’s to partner on initiatives to drive operational improvement, providing benefit to customers through improved speed and accuracy, while accelerating McDelivery order growth,” said Joerg Gerbig, COO of Just Eat Takeaway.

Read more: Just Eat Takeaway Aims to Leave ‘No More Oxygen’ for Competitors Globally

Speaking to analysts earlier this year, Just Eat Takeaway said it goal is outperform its competitors to the point that they bow out of the market.

“There are still players in markets in which I believe they have a [challenging] position, so I would encourage them to leave those countries, but they are not leaving those countries thus far,” said company CEO Jitse Groen.

“We do expect some of that to happen in this year if the current rotation in the market continues to happen. I think that’s going to be beneficial to us because — we’ve seen that in Spain — if a competitor leaves the country, obviously you grow a little bit in market share.”