Today in Data: Merchants Do More to Keep Subscribers

By  |  July 8, 2022
 | 
subscriptions

Today in data, new research shows a number of merchants making it easier for consumers to hold onto their subscriptions.

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    87%: Share of food and beverage subscription providers offering multiple plans to initial subscribers

    79%: Portion of consumers who have a retail membership, subscription or take part in a loyalty program

    6 in 10: Number of merchants who let customers pause subscriptions instead of canceling

    ⅔: Portion of consumers who say they value enjoyment and convenience over pricing when it comes to their subscriptions

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