AI Firm Veritone Extends Amazon, AWS Partnerships

Artificial intelligence (AI) company Veritone is extending its partnership with Amazon and Amazon Web Services (AWS) to support its media and entertainment customers.

According to a Thursday (Aug. 4) news release from AWS, Veritone last year joined the AWS Media & Entertainment initiative, which helps content creators, rights holders, producers and distributors identify industry-specific AWS capabilities.

“By continuing to support the AWS for Media & Entertainment initiative, Veritone reaffirms its commitment to modernizing how IP owners of all sizes produce, distribute and ultimately monetize their content,” the release said.

Veritone says its aiWARE enterprise platform lets companies can and deploy AI-powered workflows while integrating with their current datasets, applications, and processes. With the help of AWS, the company says it can deliver the most up-to-date content production, management and monetization tools.

And this helps media and entertainment “customers to overcome the challenges of processing digital content at greater speeds and depth with metaverse and Web3 activations,” said Ryan Steelberg, president and co-founder of Veritone.

Among the company’s other products is Veriverse, a portfolio of metaverse-ready solutions that for media and entertainment brands hoping to capitalize on the Web3.

See also: Wendy’s Says to Succeed in the Metaverse, Companies Need to Engage With Metaversals

In other recent metaverse news, PYMNTS spoke this week with Jimmy Bennett, vice president of media and social at The Wendy’s Co., about the restaurant chain’s virtual ambitions.

Wendy’s has rolled out a range of branded experiences in Meta’s Horizon Worlds VR platform, such as a breakfast-themed obstacle course, a virtual basketball court, and most recently, a digital ski slope, each carrying the “Wendyverse” banner.

Bennett said communication with users who spend time in the virtual spaces is crucial to brands’ success not just in the metaverse but in any digital location.

“While other brands may enter spaces and unnecessarily distract, disrupt or detract from the experience, we listen, learn and prepare to make sure we always show up to enhance and add value to every interaction with our fans,” Bennet said. “As we’ve seen this community rapidly expand on platforms like Twitch, Discord, TikTok and across multiple gaming verticals, we’re right there with them.”