Fraud Prevention FinTech Alloy Nets $52M on $1.55B Valuation

Alloy, which works on helping banks and FinTechs with identity decisioning and threat selections with API service and SaaS, has a $1.55 billion valuation now after raising $52 million recently, a report said.

That comes 11 months after it elevated $100 million at a $1.35 billion valuation.

There’s been more demand for ways to help monetary establishments get more “good” clients and weed out the “dangerous ones.” This has helped Alloy boost its annual recurring income in the past year.

The company said its mission is to fight fraud and help banks and FinTechs keep compliant in onboarding new clients. Its work helps purchasers pull in buyer data, conventional credit score bureau knowledge and more through integration.

The backdrop is the way fraud threats have become advanced over time and how there are now “skilled” manufacturers that are potentially going to try and use stolen and artificial identities to open accounts and transfer and steal cash, according to Tommy Nicholas, co-founder and CEO of Alloy.

He said there have been more fraud from organizations and people finding themselves tricking people into committing fraud on their behalf, through social media.

Alloy has also partnered with Nova Credit to offer lenders a way to be more inclusive and serve customers across the spectrum — while also avoiding fraud, PYMNTS wrote.

Read more: Nova Credit Teams with Alloy on Inclusive Business Lending

Nova Credit helps those who have been excluded by credit get it, and gives financial institutions the ability to expand their customers more easily. It uses first-party data to develop a better picture of financial identity, assisting lenders to evaluate applicants better.

“Our mission at Alloy is to create a future where financial services are accessible for all, including access to credit to millions of people who don’t fit traditional profiles for creditworthiness,” said Laura Spiekerman, co-founder and CRO of Alloy, in the company press release.