Meta Makes it Easier to Share NFTs on Facebook, Instagram

Meta has made another update to its policy for sharing digital collectibles, saying Thursday (Sept. 29) that anyone on its Facebook and Instagram platforms can connect their wallets to share non-fungible tokens (NFTs).

“This includes the ability for people to cross-post digital collectibles that they own across both Facebook and Instagram,” the company said in a news release. “Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.”

The update comes one month after Meta said it would let users post their NFTs on Facebook as well as Instagram.

See also: Meta Expands NFT Sharing Feature From Instagram to Facebook

The company’s NFT sharing program originated on Instagram in May, with that platform inviting select creators and NFT collectors to share art, images and videos, music or trading cards.

Read more: Instagram Trials NFT Sharing With Select Creators, Collectors

As PYMNTS noted earlier in January, making it easier and cheaper for Facebook and Instagram users to mint, trade, and display NFTs represents a crucial step by Meta in turning itself into the metaverse titan CEO Mark Zuckerberg envisions.

See also: Meta Metaverse Weekly: Why 2022 Won’t Be the Breakout Year

Earlier this month, Meta said it believes the metaverse will be the new platform for computing, with the company’s global planning director likening the situation to the advent of the iPhone.

“While 2022 is not the year of the metaverse, like 2007 was not the year of the iPhone, we believe it is the start of the beginning,” Ian Edwards said at the House of Instagram Event earlier this month. “[This year] is the beginning of the change not the change itself, and that is really, really important context.”

Meanwhile, the company said recently it is also building out the spaces that people can create for their avatars in its Horizon Worlds virtual reality (VR) gaming space/proto-metaverse.

“Much like your home in the physical world, you set the culture of your personal space when you invite others to join you there,” Meta said. “You decide who gets an invite, and your invited guests won’t have access to your personal space when you’re not there. You’ll also be able to set rules for people to follow and take action based on those rules as you see fit — like muting or removing someone from your personal space.”