Consumers Like Payments Choice but Not Payments Clutter at Checkout

The challenge for online merchants everywhere is giving consumers many ways to pay without making the checkout page look like a NASCAR race car — and why Checkout.com’s Akin Kayim says optimizing checkouts is a big 2023 merchant priority. Read more in the “Buy Now, Pay Later Tracker®,” a collaboration will Splitit.

Inside the March Tracker
  • As checkout friction continues to build, potentially chasing shoppers away, retailers and FinTechs are scrambling for ways to streamline checkout online and in-store.
  • It can be costly to overlook customer satisfaction at checkout, where wait time frustrates customers into abandoning transactions more often than not.
  • Consumers want a seamless checkout experience, and there is ample opportunity to make changes that boost

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