The Bring Your Own Device movement has taken hold of business as employees today encourage the use of their own smartphones to do professional work. For B2B, the use of the smartphone appears to be fulfilling the sector’s demand for personalized features — just as is seen in the B2C space.
Recent research on the topic concluded that B2B interactions that are similar to those seen in B2C deals fuel the “transition of product discovery and buying behaviors from offline to online and mobile environments.”
In an announcement Wednesday (June 24), mobile sales service provider Pepperi revealed that it would be channeling that demand for an omnichannel, mobile B2B experience. According to reports, Pepperi has launched the Pepperi Mobile Storefront, a native mobile application that provides self-service B2B ordering for wholesalers and brands.
The app allows corporate buyers to move between the website and mobile app to seamlessly complete their procurement orders. Officials can search digital catalogs through both platforms and submit their order for fulfillment.
Pepperi CEO Ofer Yourvexel said the new platform aligns with market demand for such a service. The company cited Forrester Research statistics that found more than half (55 percent) of B2B firms agree that their eCommerce platform should support both websites and mobile experiences for their distributors.
“Our customers can now offer retailers a fast and fun B2B eCommerce experience through a branded storefront app,” Yourvexel said in a statement. “The launch of the Mobile Storefront represents the evolution of our omnichannel B2B sales suite.”
The app has, until now, been running in beta and saw considerable success among the few business users testing the service. According to AAB Fashion CEO Lee Silverstein, whose company implemented the mobile strategy, the app boosted self-service orders by 22 percent in less than three months.
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