Twitter Launches Subscriptions Feature So Users Can Monetize Content

Twitter users can now apply to monetize their content on the platform.

Announcing the new Subscriptions offering in a Thursday (April 13) tweet, Elon Musk said users could tap on “Monetization” in the settings on the platform and apply to offer their followers subscriptions of material like long-form text and video.

“For the next 12 months, Twitter will keep none of the money,” Musk said in another tweet. “You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor.”

“After first year, iOS & Android fees drop to 15% and we will add a small amount on top of that, depending on volume,” Musk added in the tweet.

With the new Subscriptions feature, Twitter users can earn money by offering their followers access to bonus content and badges that make it easier to chat and connect, according to the Subscriptions page found under Monetization on the platform.

More features will be added to help create and share content with subscribers, the page said.

The Subscriptions offering is being launched for a small group of people, and Twitter users are invited to check their eligibility on the Subscriptions page. The current eligibility requirements include being at least 18 years old, having 25 tweets in the past 30 days and having 500 followers, according to the Subscriptions page.

“Our goal is to maximize creator prosperity,” Musk said in a tweet. “At any point, you can leave our platform and take your work with you. Easy in, easy out.”

This news comes on the same day as an announcement that Twitter has teamed with social investment platform eToro to let users trade financial assets.

The feature, which debuted Thursday on the Twitter app, lets users check on the markets and buy and sell stocks, cryptocurrencies and other assets.

The new offerings also come about two weeks after the Wall Street Journal reported that Musk aims to make Twitter a major part of users’ financial lives and thereby boost the company’s value from its current $20 billion to $250 billion.