Worldline and VTEX Partner on Global eCommerce and Payments

Worldline and VTEX have partnered to provide global eCommerce and payments services for multinational merchants.

With this collaboration, Worldline’s payment processing capacity will be available to merchants using VTEX’s global enterprise digital commerce and marketplace platform, the companies said in a Wednesday (June 1) press release.

“With eCommerce poised for further growth, this partnership could not be more perfectly timed,” Worldline Head of Global Channel Partnerships Kelly Harvin said in the release. “VTEX’s platform is hugely popular and the leader across Latin America, and this aligns well with our own unique proposition and expertise in multiple geographies and markets.”

The new collaboration of Worldline and VTEX is designed to help eCommerce brands expand into new markets by providing them with payment processing, tokenization, fraud screening and end-to-end dedicated support, according to the release.

The partnership comes at a time when VTEX is still growing in Latin America and expanding globally, VTEX Chief Revenue Officer Santiago Naranjo said in the release.

“Each new region that we enter presents its unique challenges and opportunities, so our customers need much more than a one-size-fits-all solution,” Naranjo said in the release. “With Worldline’s unique payment processing capabilities on board, VTEX composable and complete platform can help more businesses connect their entire value chain and succeed in complex markets.”

VTEX became famous in 2008 as the underdog Brazilian tech firm that landed Walmart Brazil’s digital account and has since grown to serve other countries, gathering a reputation for speed to market and understanding local market dynamics.

“What we are seeing now is that [digital] is not anymore a side business,” VTEX founder and Co-CEO Mariano Gomide de Faria told PYMNTS in an interview posted in March 2022. “It is the core business how to explore these multichannel opportunities that popped up with COVID. The other side is the population learned how to buy online.”

When merchants are considering cross-border expansion, they must thoughtfully analyze the payments landscape within different geographies to enable successful market penetration with minimal cost and risk to the merchant, Worldline Head of Geo Expansion Roman Tazetdinov told PYMNTS in an interview posted on May 16.

“We usually focus on the product scope that matters,” Tazetdinov said. “You can have lots of different payment methods, and it’s very important to focus on those that make sense.”