Ecwid Launches One-Stop POS-to-Online Solution

With merchants and consumers alike turning to omnichannel retailing, eCommerce solutions provider Ecwid is striving to streamline the process for all parties involved.

Yesterday (July 15), the company launched POS-to-Online, a tool that allows retailers with cloud-based POS systems to publish products on the Web and sell products in-store and online. Available to users of First Data’s Clover POS solution, the tool syncs a merchant’s catalogue, inventory and a log of transactions.

This allows retailers to open up a “shop” through the POS system and/or online and seamlessly integrates the ledger between online and in-store sales. The terminal aims for a simple, “all-in-one” process that requires little management.

“Business owners who use the Clover point-of-service solution can take advantage of this powerful offline/online integration immediately, by simply downloading the Ecwid app from the Clover App Market,” said Mark Schulze, head of the Clover App Market, in a news release announcing the new solution. “The capabilities offered by Ecwid are a huge win for business owners.

“Now our customers can grow their businesses more rapidly by managing brick-and-mortar and online sales together. Ecwid gains through access to the Clover solution’s rapidly-growing installed base of customers.”

Adding bells and whistles to simple solutions to scale them may eventually become the new normal. After all, some are anticipating a 9.6 percent CAGR for the global mobile POS (mPOS) systems market — a change that is anticipated to take place between 2014-2019, according to Research and Markets’ “Global Mobile POS Systems Market” report. The report elucidates one of the drivers being increased need for mobility among merchants, as well as a call for ease of use.

To this end, Ecwid is striving to offer just that. The company offers sell-on-the-go capability, enabling merchants to accept payments in-person wherever they go with its portable mobile POS. With mPOS gaining traction among merchants in retail, hospitality, transportation and beyond, new product launches and customizable solutions are seemingly always around the corner.

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To check out what else is HOT in the world of payments, click here.

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