Amazon Will Debut ‘Prime Big Deal Days’ Event in October

After a record-breaking Prime Day, Amazon is giving its sales event a sequel.

The retail giant will offer Prime members an exclusive shopping event — dubbed “Prime Big Deal Days” — in October, according to a Tuesday (Aug. 8) company blog post.

“We are really excited for Prime members to discover some of Amazon’s best deals of the season across 19 countries,” Amazon said in the post.

Those countries are Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United States and the United Kindom, per the post.

The company did not specify an exact date for Prime Big Deal Days and said it would release more information as the event draws closer.

Last October, Amazon debuted its Prime Early Access Sale, a two-day sale the company called its earliest-ever holiday shopping event. The sale drew in tens of millions of Amazon Prime members, and shoppers bought more than 100 million items.

The announcement of Prime Big Deal Days comes less than a month after Amazon enjoyed its largest Prime Day event on record, driven by small business sales. Those third-party sellers sold more than 375 million items, exceeding Amazon’s own retail business.

Before the event’s launch, PYMNTS spoke with Claire O’Donnell, director of Selling Partner Empowerment, Communities and Trust at Amazon, to discuss Amazon’s new Prime Day focus: the amplification of deals from small- to medium-sized businesses (SMBs).

“We increasingly hear from customers, particularly younger consumers, they want to shop their values, so they want to shop small, they’re really interested in supporting small businesses,” she told PYMNTS.

Amazon last week reported quarterly earnings that showed sales from its third-party sellers segment jumping 18.1% to $32.3 billion, with sales at its physical stores up 6% year on year to $5 billion.

As for what people are buying, Chief Financial Officer Brian Olsavsky said on a conference call with analysts that “customers [are] trading down and seeking value in their purchases.”

Meanwhile, Amazon CEO Andy Jassy said that progress is being made to move Amazon stores’ fulfillment and transportation network from a single national network in the U.S. to eight separate regions serving smaller geographic areas.

For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter.