Google Introduces Autofill Enhancements to Improve Online Shopping Experience

Google has introduced several autofill enhancements designed to enhance the online shopping experience.

These enhancements aim to make the checkout process more seamless and secure, addressing concerns such as a lengthy checkout process, sharing credit card information and limited payment methods, Google said in an announcement emailed to PYMNTS.

One of the key features of the new autofill enhancements enables shoppers to see their saved cards’ art and names during the checkout process, according to the announcement. Starting this month, Google Pay users in the United States, United Kingdom and Australia will benefit from these visual enhancements. This feature aims to make it easier for users to distinguish between different card options, ultimately expediting the checkout process.

Google is also expanding the types of payment options that can be saved within Chrome’s autofill feature, the announcement said. Users with an International Bank Account Number (IBAN) can now save their payment options in Chrome’s autofill. Moreover, users can opt in for an authentication method such as a fingerprint or PIN to be required when autofilling their IBAN.

Furthermore, Google now allows users to sync their saved addresses across different Google products, per the announcement. By the end of the year, addresses saved in Google Pay will be available in Chrome, making them easily accessible during autofill moments.

Google is committed to expanding the availability of autofill on Chrome to new markets. Recently, autofill has been launched in Mexico, Peru and Nigeria, bringing the total number of markets where Google offers autofill to over 180, according to the announcement.

PYMNTS Intelligence has found the checkout experience is decisive in building customer loyalty and that merchants that do not offer the features that ensure smooth checkouts will fall behind.

Ninety-one percent of consumers feel a satisfying checkout experience have a substantive impact on their willingness to shop with a merchant again, according to “Building a Better Online Checkout Experience: The Key Features That Matter to Customers,” a PYMNTS and Checkout.com collaboration.

The report also found that consumers expect smooth eCommerce checkouts and that nearly three-quarters of consumers used their preferred purchase method during their latest online checkout.