73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41% Used Them

Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty

Card-linked offers can attract new customers, but data shows merchants and issuers need to boost awareness to reap the benefits. PYMNTS Intelligence’s recent survey of 2,069 U.S. consumers finds that one-third are likely to switch to merchants that offer card-linked offers — yet 38% of holdouts have not used these rewards because they do not know they exist.

Read more in “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” a collaboration with Banyan.

Inside the September Report
  • 65%: Share of card users who shop with brands or merchants where they are members of loyalty or rewards programs
  • 41%: Portion of card users who have used a card-linked offer program in the last 12 months
  • 38%: Share of consumers who have not used card-linked offers because they lack familiarity with these programs

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