Breezit has raised $2 million to help couples use artificial intelligence to plan their nuptials.
The pre-seed round, announced Thursday (Sept. 28), was led by Practica Capital and will help Breezit further develop generative artificial intelligence (AI) and machine-learning capabilities for its venue and vendor marketplace.
“An estimated 80% of American couples do not have a wedding planner due to budget constraints,” Practica said in a news release. “As a result, most are left to organize their events and weddings by doing their own research and having to individually reach out to numerous service providers just to get their prices.”
In addition, the release said, inflation has driven up the cost of getting married, with the average wedding price jumping from $28,000 in 2021 to $30,000 last year. The average cost for a wedding venue rental climbed $500 during that same time frame.
Breezit claims to save couples an estimated two weeks of planning by offering them accurate service estimates up front, matching their style to the proper service providers, and facilitating consultations like a personal wedding planner for free.
“We streamline the events planning process by putting all the major elements in one place while prioritizing price transparency and discovery,” said Artūras Asakavičius, the company’s co-founder and CEO.
“We’ve made it easier and faster for couples to find everything they’re looking for by sharing information that wedding planners usually possess, and we’re saving venues and small business owners time and money by facilitating site tours with the right couples for them,” the CEO said.
Recent reporting by PYMNTS has examined how couples are navigating the high cost of putting together a wedding.
“The soaring costs of various wedding essentials, from bridal dresses to fine jewelry and venue rentals, have prompted an innovative shift in wedding planning strategies,” PYMNTS wrote. “But it’s not just the essentials that are now rentable; even the nice-to-haves, such as flowers, are becoming a rentable option.”
However, that report said, renting doesn’t have to connote frugality, but can rather evoke a genuine sense of tradition.
“Introducing the resurgence of the timeless concept of “something borrowed” as a key theme for upcoming weddings,” PYMNTS wrote. “This trend has not only assisted couples in budget management but has also played a role in promoting sustainable and environmentally conscious wedding practices.”
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