Amazon Echo Adds Domino’s Pizza Delivery

“Hey, Alexa, can you order me a pizza?”

While this feature seems too good to be true, that’s exactly what Amazon Echo’s new tie-up with Domino’s is set to do. Yes, Echo and its virtual assistant, Alexa, can actually order a pizza without the consumer having to do much more than speak.

Amazon did indicate, according to a TechCrunch report, that what users actually have to say is: “Alexa, open Domino’s and place my Easy Order.” But still, it’s going to order that pizza. It also allows consumers to track the order by saying: “Alexa, ask Domino’s to track my order.” This feature goes live Friday (Feb. 5), just in time for Super Bowl Sunday.

Domino’s is the first company to make a deal with Amazon for pizza delivery, and there’s no indication if it would expand to other companies. What’s also unique to the deal is that Echo has Domino’s customers set up their own Pizza Profile, which includes all necessary personal information, including payment details. That “Easy Order” command will automatically order that user’s favorite pizza as provided in that profile.

Of course, while this feature seems pretty easy to use, the one hitch might just be that users have to remember exactly what to say in order to activate the pizza order. It’s not quite as easy as Domino’s test with tweeting emojis to order a pizza.

While this is the first of its kind in terms of food delivery pairings for Amazon’s Echo, its IoT-connected device, Amazon got into connecting consumers with services last year when it paired with Yelp to help users get answers to inquiries about local businesses.

Amazon provides examples of interactions for users once they’re up and running, such as: “Craving cashew chicken? Just ask: ‘Alexa, find me a nearby Chinese restaurant’” and “Wondering when the pharmacy closes? Just ask: ‘Alexa, what are the hours for a nearby pharmacy?'”

And now, those users can get a pizza with just a few more words to their friendly electronic assistant, Alexa. Clearly, Amazon has found its new niche for Alexa and the Echo.