Study Shows Top-Performing Credit Unions Innovate to Stay Competitive

How Top-Performing Credit Unions Innovate to Stay Competitive

Leading credit unions know the way to members’ hearts — and their loyalty — is through delivering the innovative products and services they want. PYMNTS Intelligence’s latest 20-page report, “How Top-Performing Credit Unions Innovate to Stay Competitive,” a collaboration with and Velera (formerly PSCU/Co-op Solutions), contains eight charts revealing how CUs are investing in innovation to meet and exceed digital-first consumers’ expectations.

Inside the August Playbook
  • 38%: Share of top-performing CUs that cite the ability to more effectively innovate as an advantage they offer over competitors
  • 56%: Portion of top-performing CUs that see cite Big Tech companies as their competitors
  • 62%: Share of CUs that use increases in membershipto measure their payment innovations’ return on investment

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    Credit Union Innovation Report

    How CUs Can Drive Engagement with Self-Service Banking Innovation
    2024 Credit Union Innovation Readiness Index
    The FinTech Innovation Agenda
    How Credit Union Innovation Can Drive Gen Z Engagement
    Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
    2024 Credit Union Innovation Readiness Index - January 2024
    How Credit Product Rates Impact FI Selection
    Credit Union Membership and Credit Profiles
    Staying Ahead Through Payments Innovation
    Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
    Product Development Slowdown Tests Member Loyalty
    Cryptocurrency As A Key To Member Loyalty
    The Race To Meet Consumer Demand
    Product Innovation As The Key To Membership Growth
    Responding To Member Demands For Digital Financial Services
    Credit Union Innovation Playbook
    Credit Union Innovation Study - July 2021
    Credit Union Innovation Playbook Touchless Payments Edition
    Credit Union Innovation Study - February 2021
    Credit Union Innovation Playbook: Card Trends Edition
    Credit Union Innovation Playbook: Microbusiness Opportunity Edition
    Credit Union Innovation Playbook: Challenger Banks Edition
    Credit Union Innovation Playbook: New Payment Flows Edition
    Credit Union Innovation Index - March 2020
    Credit Union Innovation Playbook: Loyalty Innovation Edition
    Credit Union Innovation Playbook: Data Analytics Edition
    Credit Union Innovation Playbook: Digital Banking Edition
    Credit Union Innovation Playbook: Trust But Verify Edition
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