Vera Bradley Latest Retailer Facing Potential Data Breach

Another day, another potential data breach for a major retailer. Or so it seems.

The latest victim is apparel and accessory retailer Vera Bradley, as the company said it is investigating a potential payment card breach that might have impacted cards used at Vera Bradley stores between July 25 and Sept. 23 of this year. The company said that, during that time, hackers may have accessed data on cardholders’ names, card numbers, expiration dates and internal verifications.

“Findings from the investigation show unauthorized access to Vera Bradley’s payment processing system and the installation of a program that looked for payment card data,” the company said in a statement. “The program was specifically designed to find track data in the magnetic stripe of a payment card that may contain the card number, cardholder name, expiration date and internal verification code as the data was being routed through the affected payment systems. There is no indication that other customer information was at risk.”

Vera Bradley, which operates 111 full-price stores and 45 factory outlets, said it had stopped the incident and that it continues “to work with the computer security firm to further strengthen the security of our systems to help prevent this from happening again.”