The mobile app enables parents to sell both high-end and lesser-quality clothing in individual posts by posting many at a time. Most of the apparel sold on the site tends to fall within the mid- to high-end range as sellers are guaranteed to take home 82 percent of their profits, a report from TechCrunch noted.
The latest funding round was led by Origin Ventures, with participation from Royal Street Ventures, Corigin Ventures and MergeLane. It was also announced that Brent Hill, a partner at Origin Ventures, and Laura Brady, partner at Royal Street Ventures, will join Kidizen’s board of directors.
Alongside its storefront, Kidizen has also created an online community and social network for its users, enabling them to utilize the Gallery feature and hashtagging to showcase their child’s style.
“Our users are using Kidizen to express themselves,” CEO and cofounder Dug Nichols noted. “Users have pride in how they express their sense of style.”
“Basically, they’re creating what are like these curated collections through the hashtag …. It’s in its infancy, but what we’re seeing that this is really a self-expression platform that’s both about the stuff and the style and inspiration,” Nichols said.
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