Websites looking to cash in when customers buy apps or make in-app purchases using the special referral link may be weighing their options soon.
Apple’s App Store affiliates just received an email from the tech giant stating that it will be slashing commissions from the current 7 percent to 2.5 percent starting May 1. While this represents a 64 percent cut for websites, Apple says it will not have an impact on App Store users, and developers will maintain the 70 percent cut of each sale.
While the App Store affiliate program was an attractive way to get websites on board, this news may not have the best impact on current and future customer relationships for those companies.
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