All PYMNTS U graduates must understand the competitive forces at work at the point where consumer transactions begin. As consumers looks to deposit funds for the majority of their purchases, and with the debit landscape undergoing fundamental shifts, competition for access to available funds will intensify around access to funds on hand. Large retailer engagement in providing financial services directly to consumers as part of their retail model, and the potential for those services to include alternative payment instruments, will be of particular interest.
As you walk up to the checkout counter with a cart full of goods, you are faced with a choice. How will you pay for the things you, or your kids, have tossed into the cart? (Read More)
In this section, we’ll take a look at the major types of innovation that have informed consumer choice at the point of sale — what have been the drivers and how they have changed the industry — in a view of both the historical context for evolution at the point of transaction and of its current condition. (Read More)
Point of Transaction 201 Lesson 3: PoT Implications
We concluded the last section by looking (in amazement?) at the myriad of investments made over the years in a repeating pattern of investment, proposition, modest growth, and ultimate decline of ACH-based point of sale payment alternatives. So why does the industry keep spawning these options, and why have all these alt-debit innovations failed to “ignite?”. (Read More)
It’s quiz time once more. Time to click a few radio buttons on a web page and tell us what you think of the forces at work (or play?) at the Point of Transaction. (Take Quiz)
The results are in! Check out how PYMNTS U. participants answered on the Point of Transaction 201 exam. (View Results)
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