RewardsNOW Inc., a turnkey loyalty marketing solutions company, announces a new online sweepstakes program being introduced as an enhancement to the redemption feature of their loyalty programs. Banks and credit unions who offer a rewards program through RewardsNOW can include Points2Win! as part of their program at no extra cost.
The sweepstakes is built into the redemption process with participants redeeming a certain number of points per entry to take part in the sweepstakes. Starting June 1, a new sweepstakes will be offered every month and the program will run through August 31, 2011. Rewards program participants who redeem points for entry into the sweepstakes have the chance to win prizes such as a $250 Home Depot gift card, a Broil King gas grill, or a custom built Trek mountain bike.
“This sweepstakes is a terrific opportunity for our clients to get their customers and members excited and engaged in their rewards program”, said Anne Gaudette, VP Product Development at RewardsNOW. “The benefit to banks and credit unions is that the sweepstakes offers them a low cost way to burn off points since the cost of the points redeemed for entry into the sweepstakes is less than half the average cost per point,” she continued. “For consumers, it generates some excitement, the prizes are desirable, and are offered at a great value.” RewardsNOW is also making available marketing material for banks and credit unions to use for promoting the program to their customers and members. Participation is easy for both the financial institution (fully turnkey, web banner and portal are provided) and the consumer (easy access from the front page of the bank or credit union’s rewards website).
RewardsNOW has been named one of the nation’s fastest growing companies on the Inc. 5000 annual list the past four consecutive years. According to Steven VanFleet, President & CEO, “we continue to grow because loyalty programs have become an even more critical tool in acquiring new customers, keeping existing customers happy while showcasing other products they may be interested in. Plus, our turnkey, enterprise-wide loyalty solution – which includes regular release of new products – is a good fit for institutions of all sizes.”
About RewardsNOW, Inc.
RewardsNOW is the premier provider of loyalty marketing services for the financial industry. RewardsNOW designs, implements, and manages turnkey loyalty programs for banks and credit unions that include rewarding customers for all banking products from credit and debit cards, to loan, deposits, and online banking. These products and services generate incremental profits from increased member acquisition, increased product usage, and lower customer attrition rates. For more information, visit www.rewardsnow.com.
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