Research and Markets (http://www.researchandmarkets.com/research/53ccd0/virtual_currency_a) has announced the addition of Javelin Strategy & Research’s new report “Virtual Currency and Social Network Payments – The New Gold Rush: How Emerging Virtual Transactions Will Alter the Payments Landscape Forever” to their offering.
The virtual goods market has experienced significant growth in recent years, with growth projected to increase from $0.6 billion in 2009 to $2.4 billion in 2012 in the U.S. alone. Virtual goods, which comprise virtual currency as well as other intangible objects purchased for use in online games or communities, are housed within the virtual economy an artificial economy that originally developed within traditional online games but has since expanded to social networks and other online communities. Following the growth of the virtual economy, virtual currency has also experienced substantial growth and has now moved beyond the online gaming realm. Virtual currency which can be used to purchase virtual, digital, or physical goods and may also be exchanged for traditional currency presents both new opportunities and developing threats to traditional payments services and providers. This report explains the rise of virtual currency in both traditional online games and social networks and highlights a mix of important players within the space.
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For more information visit http://www.researchandmarkets.com/research/53ccd0/virtual_currency_a
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