Amazon announced news on Monday (Oct. 23) of a deal with First Data and Clover POS in which select restaurants can now accept takeout orders directly from the Amazon mobile app.
On its website, the eCommerce giant said that in order for the collaboration to work, all a business needs is an Amazon Pay account and a Clover POS station. When a customer places an order, the order information will be sent to the Clover system as well as the kitchen printer. There are no new devices required or processes to learn in order to accept payment via Amazon’s app.
According to Amazon, Amazon Pay will use in-app messaging and marketing to alert customers about the new feature. In order to make reordering easy, the app remembers returning customers’ favorite items in just two clicks.
This isn’t the first effort Amazon has made in recent months to grow its payment business. Back in March, BigCommerce announced that it was adding Amazon Pay to enable retailers to deliver a faster checkout experience for their Amazon customers. The company was also named a “Premier Partner” by Amazon and will join the Amazon Pay Premier Program, which allows merchants to deploy Amazon Pay within their online checkouts in just minutes.
“Amazon is widely recognized for providing customers a personalized and efficient checkout experience that simplifies buying to a single click. Through this integration, merchants can now extend this experience to customers on their own websites, leading to higher conversion, customer trust and loyalty,” Jimmy Duvall, chief product officer for BigCommerce, told PYMNTS at the time.
Amazon Pay, which is available across thousands of retail sites, processes transactions using the information a customer already has stored in their Amazon account. According to a statement detailing the partnership between BigCommerce and Amazon Pay, the payment method has already been used by more than 33 million consumers globally.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More