Amazon Starts Asking Users Which Deals They Like

By  |  April 26, 2012
 | 

The newest user tool at AmazonLocal lets consumers pick which deals they get to see.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Dubbed Deals Preferences, shoppers can choose whether they “like,” “dislike,” or are “neutral” about certain types of deals, like vacation offers or health treatments, Internet Retailer reports.

    Other popular daily deal platforms have installed similar features. For example, Google Offers contains such a tool, Internet Retailer notes, and Groupon uses buttons to communicate with subscribers over which deals they prefer. On the other hand, LivingSocial lacks a personalization mechanism, IR says.

    Read the full story here.


    See More In: