Report: Showrooming On The Rise

By  |  October 11, 2013
 | 

A new Vibes study indicates that consumers are spending an increasing amount of time in store researching and shopping competitors’ sites via mobile devices, Mobile Commerce Daily reports. 

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    “Retailers should use the holidays as a reason to jumpstart their mobile engagement and ongoing mobile relationship management,” said Alex Campbell, chief innovation officer of Vibes, Chicago, according to the media outlet.

    For more on how retailers can combat showrooming, click here.

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.


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