Making Unexpected Connections
Given that the average American checks his Facebook page some 14 times a day, the social media giant’s decision to expand into online dating is less than shocking. Some pair-ups are just predictable, after all. Mastercard and Unilever announcing they would work together to expand microlending in Kenya was less-than-easy to foresee, however, and then there are the cases in between: Credit unions wanting to compete with big banks by joining forces is probably to be expected, but how CO-OP Financial Services does it is novel. Smartwatches are starting to gain traction with consumers, but players not named “Apple” are working overtime to really ignite.
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