Target App Push Aims For Parents

By  |  November 10, 2013
 | 

Target is planning a full-court press to boost mobile shopping with an advertising campaign aimed at increasing sales of children’s toys, Mobile Commerce Daily reported on November 8.

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    The company is using the Pandora iPhone app as a platform to broadcast the digital advertisements of its kids-oriented gift microsite.

    “Target wants to make it easy and convenient for moms to find the right gifts for their kids this holiday season,” Eddie Baeb, spokesman for Target, told Mobile Commerce Daily in an interview.

    To learn more about Target’s pre-holiday push, read the full story here.

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.


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