Daily deals site Groupon has acquired ideeli, the operator of a flash e-retail site.
The ideeli deal reportedly was worth $43 million. The acquisition enables Groupon to move beyond its roots as a provider of digital coupons and discounts.
“Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel,” Groupon CEO Eric Lefkofsky said in a statement. “Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.”
To learn more about Groupon’s purchase of ideeli, read the full press release by clicking here.
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