Google Images Now Shoppable Via AI Lens Tech

Google announced Thursday (October 25) that it is making Google Images more useful by bringing Lens, its image-recognition mobile app, to Google Images.

In a blog post, Assaf Broitman, product manager of Google Images, said that starting Thursday (October 25) when a user sees something in an image and wants to know more they can use Lens to get more information about the image. Similar to how Lens works with Google Assistant and Google Photos, Lens in Google Images identifies things within the image and will also show the user a similar one. The executive said that once they press the Lens button in Google Images, users will see dots appear on objects that they can then learn more about.

“We launched Lens to help you do more with what you see. People already love using it in their camera and on their photos — to find items in an outfit they like, learn more about landmarks, and identify that cute dog in the park. Lens is a natural fit for Google Images,” wrote Broitman. “Lens in Google Images can also make it easier to find and buy things you like online. For example, you might come to Google Images looking for ideas to redecorate your living room. During your search, you come across a couch you like in an image, but you may not know what style it is or where to buy it. All you need to do is press the Lens button, then either tap on a dot on the couch, or draw around it, and Google Images will show you related information and images. From there, you can learn more about it, or find places where you might be able to buy a similar couch.”

In addition to boosting the experience for users, Google’s Broitman said, Lens in Google Images can help website owners by giving them a new way to be found via visual search similar to what traditional Google search has done for businesses. The move to bring Lens to Google Image is aimed at directing users to products from its website so that it can boost online advertising as it helps its advertiser partners.