PAYING AT THE PUMP

For c-store locations that sell gas, adopting the right mobile-friendly strategy has the potential to pump more of the roughly $22 billion in additional annual mobile payments. This edition of the Paying At The Pump Report focuses on the payment habits of mobile app users at c-stores and how these businesses can use this information to reap additional, in-store sales. Powered by GasBuddy
Inside the NOVEMBER Study
  • 68 percent of adults who pay for gas with mobile apps buy it as often as once per week.
  • 73 percent of users who pay for gas with mobile apps said they are more likely to visit the store again if the app experience is convenient.
  • More than half (57 percent) of consumers who pay for gas using mobile apps say they would do so more often if the apps could also pay for c-store products.