Eco-Bags Pack In More B2B and Direct-to-Consumer Sales

In 2005, Eco-Bags Products Inc., a manufacturer and seller of reusable bags was resource-constrained, but hoping to grow sales. The company needed to simplify the way it ran its business online. They had been using an accounting software system but the program was incompatible with one of its fulfillment applications.

In search of a more expansive tool set that they could use to increase their online presence and grow business of selling directly to consumers and other companies, Eco-Bags Products adopted the mid-market version of NetSuite Inc.’s SuiteCommerce e-commerce technology platform.

“NetSuite offered the flexibility to run different channels simultaneously so that there’s no juggling” Eco-Bags Products CEO Sharon Rowe reflected. “That means both its B2B and direct-to-consumer sales flow through the same system”.

Two years ago, when B2B buyers started trickling to the internet, the retailer saw their B2B sales begun to skyrocket. But since the B2B buyers were not all alike, Eco-Bags wanted to be able to differentiate for the different needs of the customers and NetSuite allowed Eco-Bags to do that.

Rowe says that having their direct-to-consumer and B2B sales routed through a single platform has helped Eco-Bags Products grow its business. The company has expanded sales across more than a dozen countries in Europe and Asia and avoided the cost and complexity of on-premise systems for its growing business. NetSuite clients connect to its software via the Internet, saving the company money and space on their own servers.

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