Chief Operating Officer Bryan Everett told analysts the news on a call discussing Q4 earnings. The company will continue selling regular cigarettes.
“While many feel (e-cigs) are beneficial to those of legal age who are trying to quit the use of tobacco, we have made the decision to remove all electronic cigarettes and vaping products from our offering at all Rite Aid stores,” Everett said.
“Rite Aid has heard from many customers about their interest in purchasing CBD products,” the company said in a statement.
Walgreens and CVS also recently added CBD products as well. All of the products sold in the three drug stores will be topical.
Although the benefits are lacking in scientific evidence, many claim to find relief from everything from anxiety to back pain using the products.
The market for CBD continues to grow, with nearly 7 percent of Americans saying they use the substance. According to an analysis by Cowen & Co., the market could reach $16 billion by the year 2025, as per a report by Bloomberg.
Cowen questioned 2,500 adults for a January survey. Analyst Vivien Azer said that the 6.9 percent of people who said they used CBD was higher than the 4.2 percent who used an e-cig. Also, 19.6 percent of people considered themselves current tobacco users. It was the CBD usage, however, that most surprised the analyst.
“This initial response piqued our interest considerably, as it was much higher than we would have suspected,” Azer said.
The prediction for the continued use of CBD was set “conservatively” at usage growing 10 percent by 2025, which would reach the $16 billion threshold.