MoneyGram Expands Loyalty Program In Europe

Money transfer company MoneyGram announced that it is expanding its loyalty program to customers in France, Italy, Germany and Spain.

“We have seen a positive response and strong adoption rates from our loyalty program in the U.S., resulting in increased customer transaction frequency and retention rates,” Alex Holmes, MoneyGram chairman and CEO, said in a press release. “MoneyGram Plus Rewards is our way of saying ‘thank you’ to our most loyal customers and rewarding them for transacting with us. Providing the best possible customer experience remains our priority as we continue our digital transformation, and this program does just that.”

Customers can enroll in the free program via the company’s digital platform. Once they sign up, customers will start to accrue and automatically redeem discounts for money transfer transactions completed on the MoneyGram website and MoneyGram app. And those who sign up will receive 20 percent off the fee of their second money transfer, as well as 40 percent off the fee after every fifth money transfer. There are also special member-only offers and promotions.

The announcement comes as the company recently migrated its loyalty platform to Oracle Revenue Management and Billing (ORMB) in an effort to slash costs, boost customer service and offer greater functionality.

And last month, MoneyGram formed a strategic partnership with Visa Direct to roll out a new debit card deposit service, which offers U.S. consumers a way to send money domestically through MoneyGram to a recipient’s eligible debit card.

“Visa and MoneyGram share a common goal of providing customers with a fast and reliable way to pay and be paid,” Bill Sheley, senior vice president, global head of Visa Direct, Visa, said at the time. “By implementing Visa Direct, companies like MoneyGram are able to offer choice, flexibility and peace of mind to customers, knowing that each transaction is backed by the security, reach and capability of Visa’s global payments network.”