What Consumers Want Out of Retailers’ Mobile Apps

By PYMNTS | January 9, 2011

Richard Crone, CEO of Crone Consulting, said his second mCommerce rule is “Mobile App: The One Who Loads It Controls It.”

According to a December 2009 survey, 64.8 percent of markets and publishers reported planning to invest in mobile apps in 2010.

Croned stressed that best-in-class mobile applications, like Target, focus on GPS. Forty-nine percent of mobile retail application users want to use retail apps to find the nearest store location.

“In old-school retailing, it was about location, location, location. In a saturated retail environment, it’s about locating, locating, locating,” he said.

In addition, 67 percent of mobile retail application users want to use apps to look up and verify product availability at a particular store, and 57 percent want to use them to find the price of an item while in a store.

National Retail Federation’s 100th Annual Convention & Expo

Sunday, Jan. 9

1) Using Mobile Payments to Increase the Base of Contactable Customers (9 a.m.)

– The Golden Rule of mCommerce

– Astounding Figures on the Growth of Mobile Banking

– Why Mobile Could Be the Ultimate Cross-Channel Marketing Tool

– What Consumers Want Out of Retailers’ Mobile Apps

– 90% of Consumers Would Pay for Mobile Payment Options

2) Target and ConAgra Foods on Converting Social Media Activity into Sales (10 a.m.)

3) First Data’s Security Panel Offers Tips for Protecting Your Business (11:30 a.m.)

4) IBM on How to Capitalize on the Smarter Consumer (1:45 p.m.)

5) SAP Examines Precision Retailing and the Mobilized Consumer (3 p.m.)

Monday, Jan. 10

1) Deloitte VP Offers Suggestions for Harnessing Power of Technology in Retail (10:30 a.m.)

2) Macy’s, Tesco and Food Lion Executives Analyze Evolving Retail Landscape (11:45 a.m.)

3) Why Bankers Might Not Be Fond of the Tesco Credit Card (12:15 p.m.)

4) Greetings from the Floor at NRF! (1:45 p.m.)

5) Social Commerce: Is It Worth the Effort? (2:45 p.m.)

6) iPad Retail Apps: Thumbs Up or Thumbs Down (3:15 p.m.)

7) Steve Madden and Golfsmith’s Biggest mCommerce Mistakes of 2010 (4:30 p.m.)