Transformations In Social Media Commerce And Restaurant Technology 

By  |  January 29, 2020
 | 

 Social media platforms are aiming to harness their contextual commerce potential. TikTok, which is mostly a destination for users seeking short-form videos, is now looking to better monetize its service. And in restaurant innovation, Domino’s has become a leader in mobile and digital technology as it blazes its own path in the quick-service restaurant (QSR) world. All this, Today in Data.

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    Today in Data

    Data: 

    2019: The year Instagram rolled out in-app checkout for brands.

    2014: The year Domino’s launched its AI-enabled chatbot as a voice-activated app.

    42 percent: Approximate share of consumers who use their mobile devices to look for coupons and deals.

    38 percent: Share of consumers who use their mobile devices to peruse menu items.

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    26.5M: Number of monthly active TikTok users in the U.S.


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