The Rise Of Digital Commerce Amid The Pandemic

By  |  June 16, 2020
 | 
mobile eCommerce

Retailers are aiming to play catch-up with shoppers by moving resources from brick-and-mortar and stacking them against digital technology and abilities. In eCommerce, Adobe’s Digital Economy Index for May indicates that holiday season spending levels are occurring with a mobile commerce emphasis. And “webrooming,” the practice of consumers using websites to comparison shop for physical retail, is coming for an encore. All this, Today in Data.

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    Today in Data

    Data:                               

    $142.5 billion: Amount spent online during November and December 2019.

    74%: Proportion of U.S. and U.K. consumers who webroom, mostly for electronics, clothing and household items.

    52%: Share of consumers who shifted to digital grocery shopping and say they won’t go back to their old ways of shopping.

    10%: Percentage by which products purchased through smartphones increased in May compared to pre-pandemic levels.

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    $4.67: Average cost per thousand impressions (CPM) in the United States from March 2018 to February 2020.


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