Stripe and Mailchimp are joining forces in a new partnership aimed at revving up the eCommerce capabilities of small businesses as they struggle to survive and thrive in the wake of COVID-19.
The San Francisco-based FinTech and the integrated marketing platform are teaming up to enable Mailchimp users – many of whom are small businesses – to accept payments on landing pages and websites through Stripe via Mailchimp’s “buy button.” Mailchimp released a similar integration with Square back in 2018.”
In addition, with Stripe’s help, Mailchimp users will be able to do business globally, accepting payments in 41 different countries and in 135 currencies.
For Mailchimp users, the process of getting up and selling with the help of a buy button is relatively easy, at least according to instructions on Mailchimp’s site. After connecting with Stripe, Mailchimp users pick out a predesigned template, and then “drop a Payment block to customize what you want to sell,” the company says.
The partnership between Stripe and Mailchimp comes amid an explosion of interest in eCommerce amid the vast disruptions caused by the ongoing coronavirus crisis.
Small businesses – a core clientele for Mailchimp – have been particularly vulnerable to the rolling lockdowns and social distancing regulations imposed by governments across the world.
“Especially during a challenging year for small businesses, this partnership further underscores the necessity in helping businesses adapt to unique circumstances and start selling from day one,” a publicist for Stripe noted in an email detailing the partnership.
For Stripe, the new partnership comes on the heels of a June rollout of a pair of new products aimed at helping customers manage subscriptions and pay with international bank debits.
In August, Stripe hired veteran Amazon Web Services, VMware and BEA Systems executive Mike Clayville as its chief revenue officer.
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