Mapping Consumers’ Return To The Physical World

NEW DATA: Even After Vaccine, 75 Pct Of US Consumers Still Want A Digital-First Shopping Experience Half of U.S. adult consumers say they want a vaccine, but 75 percent of them also say they plan to stick with their digital-first shopping experiences even after the pandemic. In the latest installment of the Pandenomics® study series, PYMNTS surveyed a national sample of 2,268 consumers who say that merchants shouldn’t plan on consumers who make the physical store the centerpiece of their retail and grocery shopping experiences the way they once did.
Inside the January Brief:
  • 51 percent: Share of consumers who are "very" or "extremely" likely to get vaccinated when they have a chance
  • 27 percent: Portion of consumers who are not interested in getting vaccinated who cite fears of unhealthy ingredients as a reason
  • 21 percent: Share of consumers expressing concern about the pandemic's impact who say they worry about infecting others

Pandenomics® Report

Main Street Index Q3 2022: The Post-Pandemic State Of Play For Main Street Businesses
The Post-Pandemic Consumer At 18 Months
The Main Street Merchant Index
The Digital Transformation Of Main Street SMBs
After Vaccines: What Mass Vaccinations Mean For Main Street Merchants
Consumers And The New Retail Landscape
The New Digital Consumer
2021's Main Street Business Survivor
Main Street SMBs: The 18-Month Outlook Brief
To Vaccinate Or Not To Vaccinate: Measuring The Impact Of A Covid-19 Vaccine On Consumers’ Digital Lifestyles
The Emerging Post-COVID-19 Consumer Survey
Main Street's Six-Month Checkpoint