RepSpark, PGA To Partner On B2B eCommerce For Virtual Shows

RepSpark will work with PGA Golf Exhibitions on B2B eCommerce solutions for companies participating in the PGA Merchandise Show virtual platform, the company announced in a Tuesday (Jan. 19) press release.

The Merchandise Show is the world’s largest annual gathering of the golf industry, and in non-pandemic times, hosted almost 40,000 professionals of the golf industry to talk about new trends and technology.

This year, amid the ongoing pandemic, the event will take place Jan. 26 to 29 in a virtual medium. Users will see the partnership with RepSpark, which is called Accelerate. The service purports to facilitate business through the virtual showroom, simplifying the sales order, transaction and fulfillment processes through offering custom line presentations, digital catalogs, sales management, virtual showrooms, analytics and other support.

“We are excited to work with PGA Golf Exhibitions to provide exhibitors with an enhanced way to connect with buyers during the 2021 virtual PGA Merchandise Show,” RepSpark President Meghann Butcher said in the announcement. “From a dynamic digital catalog to the final transaction, Accelerate showrooms improve the attendee experience. We’ve been the leading B2B eCommerce platform in golf and sports verticals and are proud to provide the Accelerate platform for the PGA Show.”

While many sporting events have gone virtual, the vaccines currently being rolled out could make it easier to transition back to in-person sports, PYMNTS reports.

That said, however, many event planners aren’t quite ready to make that transition..

Event planners have been responding to the pandemic’s challenges day by day, implementing solutions like caps on the number of people who can be admitted into a stadium, and some with no fans allowed in at all, instead watching virtually.

But despite all the ever-changing requirements and rules, the long lockdowns have produced pandemic fatigue which will likely spur robust demand for live tickets, according to LiveNation, the world’s largest concert and ticketing firm.