Salesforce to Buy Sales-Data Comm Platform Troops.ai, Will Integrate With Slack

Salesforce has agreed to buy Troops.ai, which provides a revenue communications solution which works with sales velocity, forecasting, visibility and collaboration, a company blog from Salesforce said Tuesday (May 10).

Troop.ai will be incorporated into Slack, a Salesforce company.

The blog says this acquisition is likely to close in the second quarter of Salesforce’s fiscal year 2023.

Troops has been designing tools for delivering real-time insights from various systems of record, like Salesforce, to engagement places like Slack.

The goal has been to bring together the information and actions that customer-facing teams need to use to support customers and complete sales. Slack and Salesforce have been used by various companies to power digital headquarters.

Teams can find benefits from connecting employees, customers, partners, tools and workflows on a single platform, Salesforce said. That can add shared views and act on real-time insights.

See also: Upstart Debuts AI Lending Platform on Salesforce AppExchange

PYMNTS wrote recently that Upstart, an AI lending platform, plans to debut Upstart AI Lending for Salesforce and bring AI-based lending for the financial services industry.

This will be available on Salesforce AppExchange, the enterprise cloud marketplace.

The purpose is to allow bank and credit union staff to offer AI-enabled digital lending for customers, with options for either in-person or over the phone.

The service will let Upstart-powered banks and credit unions merge the worlds of normal brick-and-mortar banking and AI services, in order to simplify lending for those who are creditworthy.

It will work by incorporating and profiling information, which can be used streamline the lending process and add a degree of personalization.

“With Upstart AI Lending for Salesforce, financial institutions have access to a better, 360-degree view of the customer. Banks and credit unions are able to see and serve customers like never before,” said Michael Lock, senior vice president of lending partnerships for Upstart. “This integration with Financial Services Cloud enables financial institutions to deliver the most modern personal lending experience anywhere.”