Amazon has cancelled its QVC-like home shopping experience show, Style Code Live.
According to Tech Crunch, the live program, which launched in March 2016, was streamed online and via mobile to Amazon shoppers, who could gather fashion and beauty tips from style experts, then instantly find and purchase the products from the show via eCommerce. The program announced right before the Memorial Day weekend that it would air its final episode.
“There’s no more shows, but everyone can stay on until July with pay to help cancel current bookings and wind things down,” a source told Page Six of The New York Post.
The show’s format combined QVC’s host selling experience with segments on fashion makeovers or other style and beauty tips. The show was able to assemble some star power for its launch, with Grammy winner Meghan Trainor, actress Keri Russell, and YouTube star Tati Westbrook stopping by. Later shows included appearances by Sarah Jessica Parker, Kourtney Kardashian, Kelly Osbourne and Ariel Winter.
Amazon has been improving its overall video content for years, taking home Emmys for shows like Transparent and Lost in Oz. The company even won two Academy Awards this year for Manchester by the Sea and The Salesman.
But Style Code Live was more of an attempt to attract the same kind of audience who turn to YouTube stars and Instagram influencers to discover the best new products, fashion, accessories, and makeup, and then push those consumers to shop instantly on Amazon’s site.
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