Amazon has brought Amazon One, its contactless technology that lets customers to pay by waving the palm of their hand, to a New York City Amazon Go location, according to a MarketWatch report on Monday (May 10).
Amazon One technology is already available at Amazon Go locations in Seattle and elsewhere in Washington state. Amazon One can be linked to Amazon Prime accounts, but those who are not Prime members can use the technology as well by linking creating an account with a mobile phone and a credit card number.
The company first launched the hand-swipe tech in September. Amazon rolled out biometric technology using a palm in April at Whole Foods stores in the Seattle area. The plan at that time was to roll out to seven additional stores in the metro area.
Amazon is not the first company to launch palm-reading tech. Piggly Wiggly introduced a pilot program in 2004 that used a fingerprint scan. At the time, that technology was seen as revolutionary.
The eCommerce giant’s contactless payments technology called Just Walk Out has been used at Amazon’s 26 physical Go and Books retail locations.
The palm-scanning technology differs from Just Walk Out, because it still requires that items be scanned at checkout.
“Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature,” the eCommerce giant said in a blog post in September 2020.
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