Apple Pay Finally Wins Over Ally Bank

Ally Bank, an online-only bank, is making moves to ensure it’s equipped to serve its customers who are partaking in the mobile payments revolution.

Ally Bank announced Wednesday (March 16) that it had officially added Apple Pay support for any customers with debit card accounts. Diane Morais, CEO and president of Ally Bank, explained how the addition of Apple’s mobile payments platform to its digital customer experience is just the beginning of what it has in store.

“Given the growing use of mobile devices, offering Apple Pay to our customers is yet another way we are making banking convenient and simple,” Morais said in a statement. “But we’re not stopping there: our team is currently working on supporting two other mobile pay options – Android Pay and Samsung Pay – to bring mobile payments services to a broader base of Ally Bank customers.”

Morais and Ally did not offer any explanation as to why the bank was such a long-time holdout when other national institutions happily added support for Apple Pay to their systems. Whatever the reason, it doesn’t seem to plan on making Google and Samsung wait with bated breath to find out when their own payment platforms will be added to Ally. According to the bank’s statement, both “are expected to launch later this year.”

And while Apple Pay’s list of clients continues to climb, its adoption rates are an entirely different story — and one that PYMNTS is tracking closely.