Artificial intelligence (AI) lending platform Upstart will be debuting Upstart AI Lending for Salesforce, which will bring AI-based lending to the financial services industry, a press release said Wednesday (May 4).
This service, available on the enterprise cloud marketplace Salesforce AppExchange, will let bank and credit union staff offer AI-enabled digital lending for customers, either in-person at a local branch, over the phone or by using a QR code from Salesforce’s Financial Services Cloud.
The service allows Upstart-powered banks and credit unions to “bridge the worlds” of regular brick-and-mortar banking and AI services. It will simplify lending for creditworthy borrowers.
Through incorporating and prefiling information, which a bank or credit union already has about the customer, the AI can streamline and personalize the lending process.
“With Upstart AI Lending for Salesforce, financial institutions have access to a better, 360-degree view of the customer. Banks and credit unions are able to see and serve customers like never before,” said Michael Lock, SVP of Lending Partnerships for Upstart. “This integration with Financial Services Cloud enables financial institutions to deliver the most modern personal lending experience anywhere.”
See also: AI Lender Upstart Unveils Auto Retail Platform
Upstart also recently debuted a mobile-first auto retail platform, PYMNTS wrote. The platform was spurred because dealers on the online platform see around 66% of their traffic come from mobile devices, according to Upstart Auto Retail General Manager Michia Rohrssen.
“If you want to deliver the modern buying experience that today’s car buyers expect, you absolutely need a world-class mobile experience,” Rohrssen said.
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