Clarity to Expand Use of AWS Generative AI Services

Clarity AI plans to expand its use of generative artificial intelligence (AI) and machine learning (ML) services from Amazon Web Services (AWS).

The company already uses other AWS solutions to help investors and consumers make more sustainable investments and purchase decisions, the companies said in a Sunday (Nov. 26) press release.

Clarity AI’s sustainability technology platform harnesses the power of AI, ML and analytics to provide clear and objective sustainability and social impact data on companies, funds and local governments, empowering stakeholders to make informed decisions, according to the release.

The AWS cloud computing platform provides the necessary infrastructure for Clarity AI to be a data-driven company, and AWS generative AI, ML and analytics capabilities enable Clarity AI to process vast amounts of data and extract valuable insights, the release said.

Clarity AI’s platform utilizes Amazon SageMaker, a fully managed service for building and deploying ML models, to train large language models (LLMs) and natural language processing (NLP) models, per the release. These models analyze unstructured data from sustainability reports, financial reports, earnings calls and research documents, enabling Clarity AI to identify companies impacted by specific news events and assess the level of environmental severity. The unbiased information derived from this analysis is then shared with investors, researchers and consumers, empowering them to make sustainable decisions.

The platform also integrates with existing eCommerce environments, allowing Clarity AI to provide environmental analyses of various product categories such as electronics, fashion and apparel, groceries, household brands, and health and beauty companies, according to the press release. By visually identifying sustainable brands and displaying badges that recognize their sustainability performance, Clarity AI enables environmentally conscious shoppers to support sustainable practices through their purchases.

Addressing the challenge of fragmented data and lack of unified reporting standards in sustainable investing, Clarity AI develops generative AI models on AWS to uncover new data points that help clients avoid investing in companies or funds engaged in greenwashing or harmful environmental practices, the release said.

The platform also utilizes Amazon QuickSight, AWS’s business intelligence service, to present findings through interactive dashboards, reports, embedded analytics and natural language queries, per the release.

In one recent deployment of Clarity AI’s capabilities, the company teamed up with eCommerce payment solutions platform Klarna to provide environmental impact information to consumers who have purchased electronics. Together, the companies show “conscious badges” to consumers who have made an electronics purchase using the Klarna app.