Sha’ista Goga is an economist focused on competition, economic regulation and healthcare. She has provided advice on competition to various companies, regulators and multilateral institutions. This includes analysis and advice to clients on both mergers and prohibited practices cases in industries such as telecommunications, healthcare, broadcasting, publishing and printing, industrial components, and agriculture. Sha’ista has also advised multilateral and regional organisations on the development and implementation of competition policy and has been active in training authorities and regulators. Sha’ista is currently a Part-time Member at the Competition Tribunal. Sha'ista has extensive experience on economic regulation, particularly in the healthcare, financial services, ICT, and energy sectors, and has advised on various sectoral inquiries in Southern and East Africa. She has also acted as an economic expert in contested matters before the High Court.