Digital asset marketplace Bakkt’s parent company Bakkt Holdings has partnered with sandwich chain Quiznos to roll out a physical location and let Quiznos customers pay with cryptocurrency, a press release says.
This will make the capability available in the Denver market, which will include the highly populated airport.
The rollout, according to the release, will see select Quiznos locations in Denver allowing customers who have bought and downloaded the Bakkt app to pay for their meals with it. Those who do this will also receive $15 worth of bitcoin as a reward, the release notes.
Bakkt’s goal is to boost the ability to use bitcoin as a way to pay for things, including converting it to gift cards or cash.
“This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy,” said Sheela Zemlin, chief revenue officer at Bakkt. “Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market. We will closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country.”
“As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet,” said Mark Lohmann, president of REGO Restaurant Group, which owns Quiznos and other national QSR chains.
This hasn’t been Bakkt Holdings’ only partnership as of late — it’s also worked with Wyndham Hotels & Resorts in order to let users redeem points on the Bakkt app.
PYMNTS writes that the Bakkt platform allows users to convert loyalty currencies into cash.
SEE MORE: Digital Wallet Bakkt, Wyndham Team On Travel Rewards
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