BNPL solution LazyPay, which is offered by PayU Finance, has announced an extension of its service into the quick-commerce market as it partners with Zepto, a 10-minute grocery delivery platform.
This will offer customers the convenience of paying later for high-frequency purchases.
LazyPay will offer seamless checkout experiences for time efficient transactions, which will add more speed and ease.
The partnership will let Zepto boost its customer adoption and it will benefit from LazyPay’s high success rate at eliminating cart abandonment, the press release said.
The BNPL option will be available for customers in the Indian cities of Delhi, Ghaziabad, Gurgaon, Noida, Mumbai, Pune, Kolkata, Bangalore, Chennai and Hyderabad.
“With this partnership, LazyPay forays deeper into the hyperlocal/quick-commerce segment, further strengthening its merchant base of over 38,000,” the companies said. “Combined with LazyPay’s fast adoption of Buy Now Pay Later (BNPL) solution, the partnership will redefine the grocery shopping experience for Zepto consumers.”
Meanwhile, LazyPay business head Anup Agrawal said the rise in eCommerce during the pandemic has led to a sizable change to business.
“However, as the situation normalizes, we are seeing continued growth trends and demands from customers, as evidenced by the quick rise of the q-commerce segment,” he said, adding that the companies wanted to “make high-frequency purchases effortless, and we look forward to supporting Zepto to reduce cart abandonment due to failed transactions.”
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