Internet domain registrar GoDaddy has partnered with Swedish buy now, pay later (BNPL) company Klarna to make purchases from the domain aftermarket more accessible, the company announced recently.
The aftermarket is a place for entrepreneurs to purchase domain names, including high-value ones, through registered bids or a negotiated price.
Under the terms of the deal, Klarna customers can use BNPL to split the cost of the domain name over multiple payments.
Domain name seller listings will automatically have the BNPL Klarna option available to buyers. When a domain name is sold, sellers will be paid in full, and the domain name transferred to the buyer.
GoDaddy supports more than 21 million entrepreneurs and 84 million domain names globally, the company said.
“Partnering with Klarna gives GoDaddy aftermarket customers more flexibility and financial control when it comes to buying domain names,” GoDaddy President of Domain Registrars and Investors Paul Nicks said in a statement.
Purchasing domain names is just one segment of the relationship with Klarna. With more than 32 million small businesses in the United States that account for nearly all the nation’s businesses, small businesses are crucial to the economy.
In February, GoDaddy announced it was offering a way to streamline payments for small businesses, in eCommerce and in person, through QR codes for on-the-go transactions.
Related: GoDaddy App to Offer Mobile QR Code Payments
The company said the tool would be ideal for small businesses, such as farmers market vendors who don’t want to invest in a point-of-sale device.
GoDaddy Payments will generate a one-time QR code on the business owner’s smartphone, which the customer scans onto their phone to complete the transaction. The QR codes are personalized for better security and expire when the transaction is over.
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